content marketing

WHAT IS CONTENT MARKETING?

Content marketing is using words to sell your business. 

Content marketing can be 'inbound marketing', which is where content is written to encourage people to read articles on your website.

MPH Copywriting can help you to develop a content marketing plan or deliver it -- whatever you need help with. 

To develop a content marketing plan, we'll work with you to understand: 

  • Your customers' challenges

  • How your products and services solve those challenges

  • What you can do to level-up or beat competitors

  • The user journey your customer needs

  • The content (both lead conversion and SEO) that your customers want to read

  • The keywords and phrases that will help your customers to search for you

  • The places your customers hang out, so you can advertise your content

  • How to convert readers into leads

  • How to nurture leads into customers

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