Insurance broker content
MPH Copywriting has been providing support to the commercial insurance brokerage industry for over ten years. Insurance brokers tend to be adviser-heavy teams, with smaller headcount within marketing and copywriting, which is why a virtual team is so useful.
As the commercial insurance brokerage industry is very competitive, it can be hard to differentiate yourself. That's why MPH Copywriting advises that you focus on areas that you specialise in, such as carpet cleaning, ice cream vans, and the care sector, for instance. Why? By focussing on a key area, you can provide solutions to the challenges people within that sector face. For instance, a van that has been modified and not declared, may not be insured.
Why choose us for insurance brokerage copywriting and marketing support?
You will receive the high-quality copy that establishes you as an authority.
All copy will strictly adhere to your brand guidelines.
We take a deep dive into who your customers are, so the copy solves their challenges and engages them.
We use a simple but effective briefing document -- so you get great copy first time.
SEO-optimised copy to increase organic search with the use of keywords and H tags.
A structure that engages and encourages the reader to stay on the page.
Catchy headlines, subheaders, and social media copy to increase the click rate.
Ability to create everything from top-of-the-funnel content to bottom -- from blog to gated eguides.
Creation of copy derivatives (social and email sequences/automation).
Here's a insurance content project that we've worked on recently:
Client: Marketing agency support -- Wondrous's client: Coversure.
Asset: Blogs, infographics, and case studies.
Task: Capture leads from specialist sectors.
How: By creating content that is targeted at the challenges that business owners within specialist sectors face.