"Our website is currently converting 1 in 10 customers." Alex Quail, NM Money

FOURTHLINE

Fourthline is a risk management and regulatory compliance service provider that blends 

consulting, change, and talent services to provide clients with the expertise

to identify, reduce, and manage risks.

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Thom Docking, Fourthline: 

“Sarah has produced several white papers for our business, taking the research we've carried out on complex risk and regulatory topics and quickly getting an understanding on the topic before producing engaging pieces of content with a speedy turnaround. 

 

"We've been delighted with the standard of this work and received excellent feedback from our clients, as well as generating several new leads for the business. I would wholeheartedly recommend Marketing Per Hour to any business looking to quickly generate excellent pieces of content."

 

Requirement:

Write a thought-leadership white paper that demonstrates gravity of expertise, shares market leaders' 

opinions, encourages discussion, and generates leads.

The strategy: 

MPH Copywriting took a deep dive into the world of financial crime, and along with market leader's opinions, formed a white paper that discussed current challenges within the industry.

The result: 

The white paper generated high-level discussion with key stakeholders in the industry and led to several lucrative leads for the client.